Here is a logo design that I created earlier this year for the University of Manchester Drum and Bass society. I would have normally gone for more of an urban approach with graffiti influences in this design but I was advised to create a logo that would appeal to an unisex audience there fore I took a subtle approach to the design. I produced a series of logos for the society but this version shown above is what the society selected as a final design. This logo was designed as a brand identity for the society which is used on the membership cards. This logo has also been used on numerous fliers and posters for music events around Manchester which have been associated with the society. I was happy with the final result but felt that this example below was a stronger choice because of it's landscape shape. Logos naturally tend to be in this shape and I realized shortly after giving the society the logo that there were many situations were other designers had made the logo very small to fit on fliers making it hard to identify. This example below would have been easier to identify because the main feature of the logo is the text rather than the image. Over all I really enjoyed this brief and feet that It was a big learning curve, working alongside the consumer to find a final conclusion. It's also a bonus to see my logo around town which inspires me to work with more logo design in future.
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