Thursday, 19 March 2009
Intersections 35th Anniversary
Here are some examples of work that I produced for a brief that I worked on over the last term. The brief was to produce a brand identity for an Art Historians conference 'Intersections' that will be held in Manchester between the 02/04 of April 2009. This conference is held at various locations across the UK every year, there fore I decided to try and relate the brand identity with some of Manchester's culture. I decided to study the club 'Hacienda' and designer Peter Saville's work at Factory Records, which led me to ideas surrounding the choice of industrial type faces and bright contrasting colours. The identity for this brief had to cover a wide range of materials, there fore I decided to create an identity based on a simple pattern that could be applied to any medium. The colour scheme was later developed to the CMYK, which are the process colours of modern society. I'm happy with the modernist look that I achieved with this design and feel that this would certainly stand out from any previous conference Programme.
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