Patrick Young - Lecture Series 2

Patrick Young  09.12.08

Freelance designer Patrick Young was the second addition to our lecture series. Coming from a Graphic design background, Patrick Young also has past experiences in architecture and brand identities. 

Patrick gave an insight to his design career whilst working at

 multi discipline agency called Uniform, based in Liverpool. Uniform specialize in various design disciplines such as web, print, interactive media, and CGI. 

Whilst working at Uniform Patrick art directed numerous project using a cross medium of all the design disciplines carried out within the agency. Here Patrick explained how difficult it can be to create a brand identity covering all medium of media (film, web, print, CGI) and how rewarding the final product can be at the end. 

Some examples of projects that Patrick had been involved with include the identity of Cavern Walks shopping centre Liverpool and a project for a major pent house project based in the Victoria doc Liverpool. Patrick then discussed other opportunities that he has undertaken from his career as a designer:

Product led design

Urban Splash - Match works

This was a collaborative project with Team Impression printers.

Designer as Entrepreneur 

Patrick was involved in art directing all the design elements of  Lost Art skate shop Liverpool and it's local skate team East Skateboards. Here Patrick explained how his contacts within the industry had its impact on this project. Patrick's connections in the U.S. gave this local Skate shop the opportunity to launch it's own line of skateboards. Without his input this project would not have been possible.

Finally we were shown a variety of corporate identities that Patrick had worked with. The list included: Hain Furniture, Sinnamon Coffee Shop and Oshkosh to name a few.

With a strong interest in typography I particularly enjoyed this lecture. Patrick's work both as designer and art director had very strong qualities to the style of work that I would like to follow within my practice. The opportunities for small side projects such as the skate shop also show the possibilities available within design to develop higher responsibilities within every day life. The possibilities are endless!