I found this article on underconsideration.com and thought that it was an interesting topic considering that I was taught by John Walsh through the year at university. I believe that his input to Flux magazine is a great improvement and having known John I know that he will have taken everything to account before finalizing on this logo and the entire rebrand.(Being the perfectionist that he is.) It's interesting to see what other people have to say about his work. In this industry we can't please every one... But I'm confidence that if they actually knew John Walsh they would reconsider their alegations regarding his work. John has been an inspiration through out the year and is souly the reason that I will be learning the grid system inside out (hopefully) over the summer.
Heres the opening parograph of the article:
Not all rebrandings and logo redesigns have to happen on a larger than life scale, some happen in small offices under the guidance of a small group of people… sometimes only — gasp — just one person and, the change, only mattering to a diminutive audience. Nonetheless, the results are equally interesting. Such is the case with the work that John Walsh, of holdenandfriends in Knutsford, Cheshire, did for flux magazine — an independent publication covering fashion, music, art and culture — recently, redesigning the logo and the magazine from the outside in.
To read on please visit:
www.underconsideration.com/brandnew/archive/fluxuantingly_fluxing_flux.php
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